home: about cake cake started in 1999 with a single birthday card hand-drawn by designer amy howard featuring (what else?) a cupcake. the design got so much attention that amy started a line of hand-drawn cards and called the company patsy ann design, named after her dad’s loving nickname for her mom. since then, the company has undergone a few design and style changes, and has finally emerged – deliciously fully-baked – as cake. the new venture specializes in paper goods as well as the parties they are for, and this is the piece of the cake, so to speak, that has robin thomas on board as a partner. armed with a classic design sensibility and a brain for business, robin is a perfect match for amy’s focus on aesthetics, creativity and vibe for each occasion. these girls have been eating sweets together for over 20 years, and now, they have four girls between them. they each have two daughters, and, following in the tradition of naming things after loved ones, cake is an acronym of their little girls’ names – campbell, avery, kate and ellie. to amy and robin, cake is a sweet slice of life, representative not only of their darling little girls, but also of everybody’s loved ones and celebrations in life. they share a love of all things simple and fresh, funny and treasured. they are truly inspired by the celebrations they are a part of, and are thrilled and honored when people choose cake’s creations to be a part of their special occasions.